Service marketing 7 P for JetBlue Essay Example | Topics and Well Written Essays - 1000 words

Service marketing 7 P for JetBlue - Essay Example However, the problems associated with service delivery and brand sentiment requires that JetBlue offer more discounted package and travel options as a means of reinforcing their price differentiation and satisfying their value proposition. Product is reflected by its provision of travel vacation packages on reputable sites such as Priceline and Travelocity, as well as JetBlue Getaways, a self-managed website offering custom-designed packages (JetBlue, 2010). As with the pricing consideration, JetBlue should expand these product offerings to illustrate the depth of its value proposition and value consciousness. Place is satisfied by having many fleets and routes established throughout the nation, thus adding convenience to the consumer experience. However, the majority of revenues come from New York and Florida, as Jet Blue has the most presence in these locations. The business should expand its market presence and capacity to improve place availability that can be used in promotions. Promotion is lacking at JetBlue. The company relies heavily on social media to create relationships with customers and promote its value (JetBlue, 2011). Social media is not effective in all markets, thus the business should invest additional capital in promotion to fully advertise its value proposition and gain more market attention. The expanded dimension of physical layout is somewhat restricted by its low cost model, as improving physical layout requires less overhead or more budgeting in this area. However, by offering customers more airport-based facilities and improvements on-board will improve its competitive position. In terms of people, the business requires more cultural development to ensure a culture of service excellence, something significantly damaged in reference to the Jet Blue brand. Finally, the business needs to change its

Air Export Procedure Benchmarking for Thai Customs Process Dissertation

Air Export Procedure Benchmarking for Thai Customs Process - Dissertation Example To gather data from the customers and other significant players in the Thai customs, this research shall entail the use of questionnaires, interviews and in-depth review of literature on the same and related topic. The data collected shall be analysed appropriately to come up with solutions to the research problem and recommendations to the Thai customs department (Greene & Caracelli, 1997). 3.1 Purpose of Research In general, the research shows how Thai customs bureau behaves in exportation process. The primary study of this research aims to illustrate current practice of air export procedure on behalf of Thai customs bureau. Thus, objectives of the dissertation are derived and demonstrate as following: To investigate exportation process on behalf of Suvarnabhumi Airport Cargo Clearance Customs Bureau. To illustrate Thai export procedures by air in the process flow structure. To address existing problems/difficulties of the process To address existing difficulties occurred in the pr ocess. To draw up a conclusion and give recommendation to improve the service delivery at the customs based on the results and literature review process. Each stage of export procedures handling by Thai customs is investigated comprehensively and is illustrated as a flow chart. Low-level process is demonstrated as a framework to further extend of the study. The research intends to enhance performance of existing customs processes. By evaluating and comparing present practices of Thai Customs Bureau with the selected benchmark aim to observe and criticise an existing practice. In order that the proposed solution to be discovered and, especially, the objectives mentioned to be attained, the research purposes have been defined which brought up a research question as following: What is the most viable method that Thai Customs administration can employ to improve its overall performance in terms of air exportation procedures, can alteration of the procedure be altered with reference to a selected benchmark? 3.2 Research Strategy To successfully conduct this research, mix method qualitative research shall be employed the use of the mix methods will lead to more reliable and valid results. Quantitative method relies on the positivism principle which facts are focused on and likely to be objective. To get results in a quantitative research, aims are subdivided into clearly defined variables. On the other hand, qualitative rejects the idea of positivism and associates with phenomenology principle which pays more attention on meanings of human interests (Easterby-Smith et al., 1991; Bryman and Bell, 2007). Qualitative research entails setting stress on describing, understanding a complex phenomenon, it investigates the relationship and patterns that contribute to a given phenomenon, and this kind of research is mostly helpful creating theories and provision of hypothesis to clarify the phenomenon. As stated by Bryman and Bell (2007), the idea of quantitative approach is on about quantification of collected data as well as the data analysis component which the research is built on. Conversely, qualitative research is based on neither amount of data nor the data analysis approach but the quality of data and records. Instead of theories testing of quantitative rese